Advanced & effective organic Norwegian skincare
Amaranth - Amaranthus Caudatus
○ Very moisturizing
○ Has the highest content of Squalene in the world
○ Good match for dry and mature skin
What is Amaranth?
Amaranth oil is made from the Amaranth flower. This flower is found in both South America and Greece in Europe and was named 'Amaranth' which in Greek means 'the never fading flower'. Amaranth has throughout history been a symbol of immortality because the Amaranth flower doesn't wither and retains its vibrant color when dried.
This beautiful poem is an example of how loved the Amaranth was in the past. The poem is written by the Greek poet Aesop (year 620 BC).
A Rose and an Amaranth blossomed side by side in a garden,
and the Amaranth said to her neighbour,
"How I envy you your beauty and your sweet scent!
No wonder you are such a universal favourite."
But the Rose replied,
"Ah, my dear friend, I bloom but for a brief season,
and my petals soon wither and fall.
Your flowers never fade, but bloom in renewed youth,
for they are everlasting."
What is Amaranth good for?
Amaranth is the world's richest substance of the lipid 'squalene' (In fact, over 5 times as much squalene as No. 2 on the list). Squalene is a fatty substance we have naturally in the skin, but as we age the production of squalene declines. It has also been proven that younger people with dry to very dry skin benefits from the use of squalene.
Amaranth oil slows down the effects of skin aging and the development of wrinkles without irritating skin. The oil penetrates the skin quickly without feeling greasy on the skin. Amaranth is very softening and gives the skin deep nutrition and hydration.
Amaranth oil has a high content of linoleic acid (40%) which helps preserve the health of the cell membranes and increase cell function resulting in healthier and better skin.
What is special about our Amaranth?
Our amaranth oil is certified organic by DEBIO. The Amaranth seeds are pressed and grown organically in Brazil and have an exceptional high quality. The seeds are cold-pressed and rich in omega-6 fatty acid, linoleic acid and also contain omega-3 fatty acid linolenic acid.