Re-launch of the eyelash serum
November 24 2019 – Martin Engervik
It is almost five years since we launched our Eyelash Serum and it is used by many regular customers. The serum can be used on both lashes and brows and therefore it is now called: Eyelash & Brow Serum. The serum will strengthen the hair of the lashes and brows so that they naturally grow longer and fuller. But we saw that we had 3 things that could be improved on the serum and therefore the new lash serum has these three new qualities:
1. New and better brush
The brush has now been improved to be softer to use when applied to the lashes, but still hard enough to spread well on brows. The brush are now able to hold more product so that the application is easier and more effective.
2. New and thicker texture
We have reformulated the serum, it still contains the good high quality oils, but now we also use a natural wax from sunflower and from olives. Now the serum is much thicker, similar to a mascara, but the color is still transparent.
We made this change to improve the actual effect of the serum and to prevent the serum from dripping into the eyes that some customers experienced with the old serum.
3. Without nut oil
In the old version of the serum we used oil from macadamia nuts, which meant that people with nut allergy could not use the serum. We have taken this ingredient out of the formula so now everyone can use the lash serum.
Our new Eyelash & Brow Serum works even better than before because the brush has been improved, the formula is thicker and covers lashes and brows better which makes it work more efficient and in addition it is also allergy-free.
Click here to read more about the new lash serum.